Digital-First Innovation in F&B 

Global leaders like Pepsi, Coca-Cola, and Nestlé are adopting 3D design and immersive visualization to meet evolving consumer expectations

• Virtual Prototyping: Accelerate product launches by testing packaging designs digitally before physical production.
  
• Immersive Marketing: Leverage interactive AR campaigns to drive deeper customer engagement and brand loyalty.
• Retail Excellence: Use optimized 3D assets to enhance virtual store displays and omnichannel retail experiences. 
• Omnichannel Impact: 80% of consumers feel more confident in a purchase after engaging with AR. 

📊 Inside the report:

This paper explores how to navigate the technical hurdles of a global food and beverage 3D pipeline.

• Breaking Team Silos: Unifying packaging, marketing, and retail departments on a single platform.
• Managing Format Diversity: Bridging the gap between engineering CAD and marketing-ready mesh formats.  
  
• Accelerating Iterations: Eliminating the manual file conversions and version confusion that slow down packaging cycles.  
• Protecting Brand Assets: Maintaining full control over proprietary designs when collaborating with global vendors.  

📈 Why this report matters:

• Centralized Asset Library: Securely store, tag, and filter all 3D assets for easy retrieval across global regions 
• In-Browser 3D Reviews: Enable teams to review and annotate 3D models instantly without specialized software.   
• AI-Powered Optimization: Automatically compress large models into lightweight, fast-loading assets for mobile and AR.  
• Secure Sharing & Governance: Protect intellectual property with granular access controls and time-limited sharing links.