How Repligen Uses echo3D to Showcase Medical Device Digital Twins

Industry

Biotechnology & Pharmaceuticals

Challenge

As Repligen utilized 3D models of medical devices for their marketing efforts, they needed a reliable way to store, optimize, and deploy these complex digital twins so prospective clients could view them seamlessly on any device.

Results

Repligen established a streamlined pipeline to automatically compress, convert, and deliver their 3D medical device models, enabling a frictionless showcasing experience for prospects.

Key Product

3D Optimization, 3D Visualization, 3D Sharing, Built-in 3D Rendering, White-Label 3D DAM

www.repligen.com

55k+

3D models managed & viewed

91%

Reduction in average 3D file sizes

94%

Decrease in 3D asset loading times

50+

Hours saved per week on content management

"Integrating echo3D's white-label DAM solution allowed us to transform how we present our medical devices. We now have a secure, automated way to optimize and share digital twins directly with our prospective clients, no matter what device they are using."

Marketing Director

Repligen

About Repligen

Repligen is a leading US-based biotechnology company that manufactures biological drugs. To effectively market their advanced medical devices and biological solutions, Repligen relies on highly detailed 3D models and digital twins to demonstrate product mechanics, scale, and value to prospective clients.

The Challenge

To effectively communicate the value of their medical devices, Repligen heavily relies on 3D models for marketing. However, complex 3D medical assets are traditionally large, difficult to render, and hard to distribute. They required a white-labeled, centralized hub to manage these marketing assets. More importantly, they needed a solution that would allow their cross-functional teams to easily manage and review 3D content without running into compatibility or performance issues across different devices.

The Solution

Repligen integrated a white-label version of echo3D's 3D DAM platform to serve as the backbone of their marketing pipeline. Because echo3D is specifically designed as a platform for teams to store, secure, optimize, and share 3D content, it perfectly aligned with Repligen's need to deploy complex digital twins.

1. Centralized Asset Management

Using the white-label 3D DAM, Repligen established a single, secure source of truth for their medical device models. Their marketing and sales teams can seamlessly upload, tag, and organize digital twins without needing specialized developer expertise.

2. Automated Optimization

Medical device models are often highly detailed and massive in file size. echo3D automatically compresses, converts, and optimizes these 3D models upon ingestion, ensuring they are perfectly tailored for real-time viewing without losing crucial visual fidelity.

3. Built-In 3D Rendering

Leveraging echo3D's built-in 3D rendering tool, Repligen bypassed the need for third-party visualization software. Their team can generate immediate, interactive previews of the medical devices directly within the platform before deploying them to marketing channels.

4. Frictionless Delivery & Sharing

With echo3D handling the backend, Repligen's sales and marketing teams can instantly share 3D content with prospective clients. The models are delivered flawlessly to any device, allowing prospects to explore interactive digital twins directly from their browsers or mobile phones.

The Results

By utilizing echo3D, Repligen removed the technical friction of managing and distributing complex 3D marketing assets. With a secure, team-focused platform automatically handling the heavy lifting of ingestion, optimization, and delivery, the team can now easily showcase their medical devices to prospects worldwide, providing an immersive and professional viewing experience across all devices.